Concept 1
The company was focused on board and card games that went beyond the usual 5-6 player count. One of my ideas was that the name itself becomes the packed house. Custom hand-drawn letterforms are wedged, tilted, and squeezed into every nook and cranny of a house silhouette with a sloping roof — the letters literally packed in together, bursting at the seams, exactly like a Packed House game night.
The company was focused on board and card games that went beyond the usual 5-6 player count. One of my ideas was that the name itself becomes the packed house. Custom hand-drawn letterforms are wedged, tilted, and squeezed into every nook and cranny of a house silhouette with a sloping roof — the letters literally packed in together, bursting at the seams, exactly like a Packed House game night.
Concept 2
The pips double as heads in a packed house theatre — an audience of players all facing forward. The wordmark sits inside a screen frame above the mark, acting as the movie screen showing the title to the crowd below. I think it's playful and captures that feeling of a large group gathering together for a genuine shared experience
The pips double as heads in a packed house theatre — an audience of players all facing forward. The wordmark sits inside a screen frame above the mark, acting as the movie screen showing the title to the crowd below. I think it's playful and captures that feeling of a large group gathering together for a genuine shared experience
